What is your favorite brand and why?
Apple
Because they innovate not just on the products but on the experience!
What is your favorite business/marketing quote?
“Culture eats Strategy for Breakfast” – Peter Drucker Management Guru
Don’t underestimate the power of intangibles. Most of the things that count, can’t be counted, and just because you can count some things, that doesn’t necessarily make them important…
What is your favorite business/marketing book?
That’s a tough one. Too many great books to choose from, but for today it is “Winning the Story Wars” by Jonah Sachs which is about telling the empowerment story integral to your brand. http://winningthestorywars.
What business figure inspires you the most?
Every person who authentically lives their purpose in their life and their work. We tend to want to put just a few people on pedestals- reinforcing the feudal and industrial age models of Ego-systems, but in reality none of us are as smart as all of us and our collective intelligence is what creates transformations and inspires me in these 21st century highly collaborative Eco-systems.
What do you love about AMA?
The fact that they have supported the Cause Conference for 16 years! Thank you…
What is your one gold nugget of business/marketing wisdom?
If you authentically live your brand with purpose, understand your true mission is about helping others with theirempowerment story, & make radical collaboration and unleashing the collective intelligence in your eco-systems a priority, you ARE the business figure that inspires me the most!
