Committee: 2013 Art of Marketing. Karisa is, also, volunteering in the position of Social Media Manager on the Communications team.
What is your favorite brand and why?
Apple. From its iconic logo to its sexy packaging, Apple is a powerful combination of
1) an awesome product, 2) true dedication to customers, 3) a passion for design, 4) extreme focus, 5) the courage to re-invent everything, 6) consistent delivery on its core promise, and 7) a very clear and compelling answer to the question “WHY?” I pulled these from a great article on Hubspot titled “7 Reasons Your Brand Will Never Be as Awesome as Apple.” It sums their originality and customer-focused strategy.
What is your favorite business/marketing quote?
“Hope without a strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there.” -Seth Godin
“Ask not what the world needs. Ask what makes you come alive…then go do it. Because what the world needs is people who have come alive.” ― Howard Thurman
What is your favorite business/marketing book?
The Tipping Point by Malcom Gladwell
What business figure inspires you the most?
Danielle LaPorte. She is a creative force of nature and a popular blogger who built a six-figure business as an author, speaker, and trainer, with no college degree, through her own style of self-education.
What is it that you love about the AMA?
The great connections you make with other business professionals in San Diego.
What is your one golden nugget of business/marketing wisdom?
Be authentic!
