What is your favorite brand and why?
My favorite brand is Disney. The Disney brand focuses on bringing joy to everyone in a way that plays with the kid at heart (whether the consumer is a kid or not!). Whatever aspect of the business a customer explores, the brand mission is always present.
What is your favorite business/marketing quote?
“The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it”. – Debbi Fields
“I like thinking big. If you’re going to be thinking anything, you might as well think big”. – Donald Trump
“In your life you only get to do so many things and right now we’ve chosen to do this, so let’s make it great”. – Steve Jobs
What is your favorite business/marketing book?
Lean In by Sheryl Sandberg
What business figure inspires you the most?
What do you love about AMA?
I love having the opportunity to connect and network with other marketing professionals. I also enjoy all the wonderful social and educational events offered.
What is your one gold nugget of business/marketing wisdom?
Shift from being a primarily web based company to a mobile-first company
Name, title & company:
Elishia T. Ortiz
Integrated Marketing Manager