Meet Bill Barrett, Logistics Manager for AMA San Diego’s 2019 Art of Marketing conference. Bill sweated the small stuff for the chapter, working out everything from room layout to audio/visual details, from menu planning to budget.
To simply say Bill was “logistics manager” for Art of Marketing would really understate his contributions to the event. He handled so much more than his job description strictly required. He’s one of those people who detects a need and just fills it, without being asked, making everything run smoothly from the first planning meeting through the last stragglers at the post-event cocktail hour. Plus he tolerated the team’s deliberations on conference details with endless patience and good humor, meeting with the venue repeatedly to arrive at the right combination of budget and attendee experience. Bill was an absolutely indispensable member of the #AOMSD 2019 team, we’d be thrilled to get him again in 2020!
– Art of Marketing Chair Bill Winn
WHAT IS YOUR VOLUNTEER ROLE WITH AMA SAN DIEGO?
I was the Logistics Manager for Art of Marketing 2019. I coordinated all of the conference details with the hotel.
WHY DID YOU CHOOSE TO VOLUNTEER?
When I started the company with a partner 10 years ago, we decided that we would “give back” at least one event per year. An event for a non-profit, etc. for which we would provide our expertise, vendor contacts, etc. at no, or drastically reduced, cost.
Volunteering for the San Diego Chapter’s Art of Marketing is a great fit for this initiative. I can provide my expertise to help the SD chapter execute a cost-efficient conference, learn more about marketing (which I have been passionate about since a kid), while expanding my marketing network.
WHAT DO YOU LIKE ABOUT THIS ROLE?
I like working with the marketing people from all different industries, jobs, backgrounds, etc. Some experienced in their roles – from which maybe I can learn. Others looking to learn something new – which maybe I can help.
WHAT ABOUT ART OF MARKETING ARE YOU LOOKING FORWARD TO?
I look forward to meeting more marketing professionals who are passionate about marketing and are looking to learn more, or teach the rest of us about the constant evolution of marketing.
WHAT IS YOUR DAY JOB?
I own a corporate events planning company. We provide small to medium-sized companies the expertise and resources they need to effectively and cost-efficiently plan and execute their trade shows, conferences, user group meetings, etc.
HOW DID YOU GET INTO MARKETING?
All of my family has been in marketing/sales since I was a kid. My grandfather was ad sales director for the NY Times, dad one of his salesmen. So around the house would be Advertising Age, Adweek, magazines which I would read. I first liked it because you would hear about new products before they would come out. They then got me interested in the process (brainstorming a concept, creating a campaign, executing ads, etc.). Once I got older, I started appreciating the creativity – how can we differentiate our “pencils”, from the competitors’ “pencils”.
WHAT ELSE ARE YOU PASSIONATE ABOUT?
Anything I can do/teach/learn with my 9 year son. Most of this past year I have been the manager of his championship PONY league baseball teams.
