Using Video to Tell Compelling Stories Creates Lasting Connections for Brands

Using Video to Tell Compelling Stories Creates Lasting Connections for Brands
SAN DIEGO, CA (Aug 25, 2015)

By 2019, video will account for 80% for all consumer internet traffic, and more than 72% of all Internet video traffic will cross content delivery networks, according to Cisco Networks.

Telling impactful stories and establishing a brand’s identity are just two of the ways that marketing strategies are using video successfully in their campaigns.  The need for on-demand information and quality are also contributing to the demand for video consumption. Studies highlight that over 55% of respondents reported that video media plays a commanding role in their business.

“The increase of video consumption in the next years’ outlook, suggests that there will be rapid growth in the business community,” said Chris Karcher, Co-founder and CCO at emota. Our studies show how impactful video content can be for businesses, and underscore the important role it plays as a medium for a business marketing strategy.

The San Diego American Marketing Association’s Reach-Touch-Share: 3 Easy Steps To Creating Powerful Video Content event provides a look to where video content is heading and what you need to do to create effective and powerful content to yield results.

San Diego marketers gathered downtown Sep. 16 to learn about one of the hottest topics in their field, video content marketing. Attendees, ranging from seasoned video veterans to beginners looking to upload their first piece of video content, were eager to learn new strategies and make new acquaintances, and the event didn’t disappoint! – See more at:

About San Diego AMA

The San Diego chapter of the American Marketing Association (AMA) is a professional organization that is committed to developing powerhouse marketers within the San Diego business community.  San Diego AMA is the only education and networking-focused organization that provides information, resources, an international presence, and valuable connections in a fun, approachable environment where they can achieve their personal development goals.


Media Contact:

Rachel Brown, Vice President, Communications

San Diego Chapter of the American Marketing Association

Phone: (619) 402-7825

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