The San Diego Chapter of the American Marketing Association Announces Adobe, Digital Marketing: How to Turn Big Data Into Your Biggest Asset

SAN DIEGO, CA–(Marketwire – Jan 21, 2013) – The San Diego American Marketing Association (AMA) announces a luncheon with Matthew Langie, Adobe’s Senior Director, Product & Solutions Marketing Product Solutions.

The amount of data in our world is exploding. Understanding and analyzing “Big Data” is the key basis for competition. Matthew Langie will show how marketers can:

• Transform data into real-time insight into action
• Discover how to take a sensible approach to Big Data by harnessing the right solutions to drive digital marketing strategies
• Partner with your IT organization to turn Big Data into big results for your company

The event will be held on Thursday, February 21^st from 11:30 AM – 1:00 PM at the Doubletree Hilton Mission Valley, 7450 Hazard Center Dr., San Diego, CA 92128. The public is welcome to this event and tickets are $39.00 for members and $49.00 for non-members.

To register visit us at www.sdama.org

Save the date: Cause Conference, March 19 & 20
Whole Foods: Effective use of Social Media, April 10

About The San Diego Chapter of the American Marketing Association
The San Diego Chapter of the American Marketing Association provides professional development, networking, and partnership opportunities to a diverse mix of marketing professionals. The Chapter is committed to empowering its members to take charge of their careers by consistently offering relevant speakers and topics, connecting members to people and opportunities, and providing timely and relevant programming.