The Taylor Swift Experience: What Marketers Can Learn from a Pop Icon
Sponsored by iHeartMedia and Terramar DMC
Wednesday, August 21, 8:30-10:30am
iHeartMedia
9660 Granite Ridge Drive #STE 100
San Diego, CA 92123
Discover how Taylor Swift’s mastermind marketing strategies can inspire your own at this educational event!
Love her or hate her, you can definitely respect her for earning her spot at the top. Pop star turned world sensation Taylor Swift has built an empire with more than just her music career. Her success proves she is exceptionally business savvy and a strategic marketing genius.
In this session, self-proclaimed Swiftie and VP of Engagement at Terramar DMC, Kate Patay, will discuss the success of building a REPUTATION. Dive into how the hype can be created through regular content creation by using multiple channels, implementing impeccable strategy, and by creating a community people feel they are a part of.
Members: $35
Non-Members: $45
About Kate Patay
Kate Patay, CPCE, vice president of engagement at Terramar, a DMC Network Company, is a prominent industry professional known globally for unique events, strategic partnerships, and impactful experiences. She speaks internationally on various topics, serves as the chair of the SEARCH Foundation, and is obsessed with Taylor Swift and getting a poodle.
Her list of achievements and recognition is immense, but some highlights are: The coveted Pacesetter Award from the Events Industry Council, the 2023 Richard Carbotti Humanitarian Award and the honor of producing the surprise and delight elements of Dreamforce.
In 2024 she was named as one of the Top 18 Most Influential Event Industry Pros in the US and received the Steve Kemble Leadership Award, while in 2023 she was awarded the Eventex Top 50 Global Event Professionals and Smart Speaker Keynote Award. 2022 brought her recognition as one of the #WomenToWatch and Influential Event Planners You Should Know.
She has also been recognized as one of the Top 25 Women Who Run Events by Eventcombo, Most Inspiring #EventProf by Untethered and a Top 20 #EventProfs by Cvent; 2020 brought her praise as one of the 100 Most Influential People in Global Events by Eventex, one of the Top 14 Global Changemakers by Meetings Today and a Top 99 Keynote Speaker by Hubilo. Smart Meetings named her as one of the Top 25 Industry Professionals in 2017, a Top Visionary in 2018, and added her to their Hall of Fame in 2019.