Stan​ ​Phelps​ ​to​ ​Serve​ ​as​ ​Keynote​ ​Speaker​ ​at​ ​the​ ​19​th​​ ​Annual​ ​Cause​ ​Conference™ Scheduled for September 8, 2017

For Immediate Release

Stan Phelps to Serve as Keynote Speaker at the 19th Annual Cause Conference™ Scheduled for September 8, 2017

Conference provides an educational and impactful conference experience and networking opportunities for purpose-driven business, marketing, and nonprofit leaders.

Media contact:

Vince Heald, Beck Ellman Heald ( – (858) 453-9600


San Diego, CA — Author and speaker Stan Phelps will keynote the 19th Annual Cause Conference, themed Maximizing Your Impact through the Power of Purpose, on September 8, 2017, at the University of California, San Diego’s Price Center (9500 Gilman Drive, La Jolla, CA).  Phelps inspires organizations and brands to be remarkable, showing them how to stand out in ways that customers and employees can’t help but talk about. His informative keynotes and workshops focus on the impact of purpose and technology in business, the value of customer experience as a competitive differentiator and the role of employee engagement in building a strong corporate culture.

The event, co-hosted by the San Diego Chapter of the American Marketing Association (AMA San Diego), Conscious Capitalism San Diego, and San Diego Nonprofit Association, serves as the West Coast’s premier event for entrepreneurs, marketers, and business leaders of purpose-driven organizations. The conference—which also includes collaborative partnership development and networking opportunities—will take place on Friday, September 8th from 7:30 a.m. – 4:30 p.m. The event is followed by a cocktail reception from 4:30 p.m. – 6:00 p.m.

Registration is $179 for members of any of the three hosting organizations,$299 for non-members, and a discounted $179 for nonprofits. For registration and additional information please visit


Putting Purpose First

According to Phelps, putting purpose first benefits employees, shareholders and customers. Purpose-driven companies are dedicated to a purpose that drives employee engagement, fuels the bottom line, and makes an impact on the lives of those it serves. It is his contention that, “By 2020 purpose will be the main driver of business, not corporate filing status. Companies will either be seen as ‘for purpose’ or ‘not for purpose.’”

An IBM Futurist, TEDx Speaker and Forbes Contributor, Phelps has spoken at over 250 events, on every inhabited continent, in over a dozen countries (US, Canada, UK, Spain, The Netherlands, Russia, France, Peru, Ecuador, Australia, Bahrain, Malaysia, Israel and Sweden) for Fortune 100 brands such as IBM, Target, ESPN, UPS, GlaxoSmithKline and Citi.

Phelps is the author of all six books in the Purple Goldfish series:

  • Red GoldfishMotivating Sales and Loyalty Through Shared Passion & Purpose
  • Purple Goldfish – 12 Ways to Win Customers and Influence Word of Mouth
  • Green GoldfishBeyond Dollars: 15 Ways to Drive Employee Engagement
  • Golden GoldfishThe Vital Few: All Customers and Employees Are Not Created Equal
  • Blue GoldfishUsing Technology, Data and Analytics to Drive Both Profits & Prophets
  • Purple Goldfish Service EditionThe 12 Ways Hotels, Restaurants & Airlines Win the Right Customers

Neville Billimoria, honorary co-chair of the event, stated, “We’re truly honored to have Stan as our keynote speaker.  He has an international reputation for captivating audiences and delivering valuable insight in the form of engaging stories that make people feel connected.”

DJ King, Cause Conference executive committee member and president of Conscious Capitalism San Diego, added, “Stan’s latest book, Red Goldfish, offers fresh, entertaining and valuable insights into the positive impact of purpose-driven business, which is one of the key tenets of Conscious Capitalism. His keynote will set the stage for the conference journey toward achieving meaningful impact through aligning with our purpose.”

Sponsors of the 2017 Cause Conference include UCSD Extension, a catalyst for economic, intellectual and cultural growth; Buchanan Brand & Design, strategic solutions that grow business; Divergent Group; and others. Media Partners include KYXY 96.5 FM, San Diego Business Journal, and Conscious Company Magazine, and others. Learn more about sponsorship opportunities at

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The San Diego Chapter of the American Marketing Association (AMA San Diego) is a professional organization that is committed to developing powerhouse marketers within the San Diego business community. For more information, please visit

The purpose of Conscious Capitalism San Diego, a chapter of the global organization Conscious Capitalism, Inc., is to elevate humanity through business. For more information, visit

The mission of the San Diego Nonprofit Association is to advance the well-being of our region, activating, advocating and accelerating impact in the Social Sector.  For more information, visit

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