The 360 Marketer
By Brianna Phares, Greg Haines, and Kirsty Nunez Reshape your approach to the ever-evolving landscape of modern marketing on October 5 and 6, 2023, by joining the San Diego Chapter of the American...
Blog
Are you a member of the San Diego AMA ecosystem with a custom piece of content you’d like to post here? We publish original articles from our volunteers, members, sponsors and speakers. If you’re interested, tell us about your topic and target audience before you submit: content [at] sdama.org.
Welcome to a New Chapter at AMA San Diego!
2023-24 AMASD President Claudia Chow Dear AMA San Diego Community, As the incoming President of AMA San Diego, it is with great honor and excitement that I write to you today. I am...
A message from outgoing President Frank Cowell
2022-23 President Frank Cowell Dear AMA San Diego Community, As we come to the end of June, and with it, the conclusion of my tenure as President of the American Marketing Association San Diego,...
Ten Reasons to Consider Volunteering with the San Diego Chapter of the American Marketing Association
by Kirsty Nunez, Co-VP of Special Events and Maya Sykes, VP of Volunteer Talent Management June 1, 2023 The San Diego Chapter of the American Marketing Association (AMA San Diego) is an all-volunteer...
Reasons to Consider Sponsoring an AMA San Diego Event
By Kirsty Nunez, VP of Special Events, and Tom McFadden, VP of Sponsorship The San Diego Chapter of the American Marketing Association (AMA San Diego) has a variety of unique In-Kind and Cash...
THE LANDSCAPE OF E-COMMERCE MARKETPLACES FOR ONLINE SELLERS
According to Statista, e-commerce will account for more than $6 US billion dollars in sales by 2024, up from $4.2 billion last year. The singular driver for this extraordinary growth in digital commerce is...
Content Creation Inspiration for When You’re Fresh Out of Ideas
Marketing content creators face constant pressure to generate new ideas day in and day out. Sometimes these creative juices flow freely and you can come up with fantastic new topics on the spot. Other...
4 Ways to Recover if COVID-19 Hit Your Organic Traffic Numbers
Although things are somewhat returning to normal these days, the impact of the COVID-19 pandemic is still crystal clear across nearly all industries. Unfortunately, some sectors – like travel, construction, and even advertising –...
How to Update Content to Drive Better Results
How do you update content? Old blog posts – what are you supposed to do with them? They’re still pulling in links, but they’re not as up-to-date or polished as you’d like them to...
Content Strategy Tactics That Will Give You a Leg Up on the Competition
Let’s start with a common question: What is a good content strategy? Your content strategy is how you plan, create, distribute and measure the content that your business produces. An effective content strategy requires...
