SAN DIEGO AMA To Hold Hispanic Marketing Summit On Oct. 8

Featuring speakers from Google, Pandora, Univision, Sony, National University, and more.

 San Diego, Calif., Sept. 29, 2015

The Sman Diego chapter of the American Marketing Association (AMA) and National University are partnering to present a special program on Hispanic Marketing on Oct 8, 2015 at the Sanford Education Center, in La Jolla, Calif.

Hispanics represent one in three residents of California, and in 2014, Latinos in California surpassed the number of non-Hispanic whites. San Diego is the third largest region for Hispanic Americans after Los Angeles and New York. Because the geography and culture are tied together in many ways, this San Diego AMA marketing conference will highlight how we can better understand and leverage the economic opportunities of this dynamic market.

Given the significant growth and importance of the Hispanic/Latin demographic, marketers who understand these market segments, and how to message and reach them will bring back impactful knowledge to their organizations. From the US to Mexico and Latin America, successful marketers need to understand this demographic, its market segments, and how to craft relevant messages and employ the right channels. This special AMA half-day event in partnership with National University brings together experts from Google, Sony, Pandora, Televisa, TNS, Univision and more who will help marketers understand the importance and relevance of the Hispanic markets and describe how they have successfully leveraged these markets.

Keynote speaker Andres Sullivan is one of the most experienced Spanish-language creative directors in the country, having developed multimedia campaigns in his native Mexico, Central and South America, the Caribbean and the USA for over 30 years. Andres will provide some historical context of Hispanic marketing and share anecdotes and lessons learned from the hundreds of Hispanic campaigns he has developed for Fortune 500 brands including American Express, Disney, Ford, Procter & Gamble, Sprint, J&J, Levi’s and Sears.

Two panels, one on media and the other on technology, will help attendees learn from experts in the field through case studies, practical how-to tips, and address challenges that marketers face when addressing, responding to, and measuring this audience. Panel speakers include: Kelsey Price, Account Executive, US Hispanic Markets for Google; Jude Trapp, Account Director, Multicultural Media for Pandora; Patricia Alvarez, GM/Owner, Energy Communications for Televisa; Sara Hassan,  SVP Strategy & Insights – Automotive for Univision; Mary Beth McCabe, DBA Associate Professor, Lead Faculty for National University; Lee Vann Founder, Captura Group; Martha de la Torre, CEO, El Clasificado; Sergio Langarica, Director, International Trade, Sony, and David Burgos, Senior Vice President, Cultural Strategies TNS.

About San Diego AMA:

The San Diego chapter of the American Marketing Association is a professional organization that is committed to developing powerhouse marketers within the San Diego business community.  San Diego AMA is the only education and networking-focused organization that provides information, resources, an international presence, and valuable connections in a fun, approachable environment where they can achieve their personal development goals.

About National University:

National University leads all California colleges and universities in granting master’s degrees to Hispanics, according to The Hispanic Outlook in Higher Education’s annual rankings of “Top 25 Graduate Schools for Hispanic Students.” In addition to leading California, National University ranked fourth in the nation in granting master’s degrees to Hispanics. Hispanic Outlook also reported that National University has the largest enrollment of Hispanic graduate students in the United States. The magazine’s rankings were based upon data from the United States Department of Education’s National Center for Educational Statistics.

Founded in 1971, National University is California’s second-largest, private, nonprofit institution of higher learning with 22,000 full-time equivalent students. Based in La Jolla, National University has 27 campuses in California and one in Henderson, Nevada. National annually ranks among the top universities or colleges in the nation in granting master’s degrees to Hispanics and other minority groups in all disciplines.

Media Contact:

Rachel Brown, Vice President, Communications

San Diego Chapter of the American Marketing Association

Phone: (619) 402-7825

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