Less Than a Week Remains Before the San Diego Chapter of the American Marketing Association Holds First-Ever “ART of Marketing” Conference

SAN DIEGO, CA–(Marketwire – May 10, 2012) – Dozens of some of the most important companies in San Diego will be represented at the first-ever ART of Marketing conference on May 17, held at the UCSD Extension City University Center. Marketing experts from a broad range of disciplines are expected to comprise a full day of panels, speakers, training intensives and networking opportunities, offering attendees important insights into today’s best marketing practices.

“We have been working with community partners and our SDAMA members to determine the best topics for this inaugural conference,” says Kathy Townend, president of SDAMA. “That input, combined with the quality of the presenters involved, makes this conference extremely relevant to our audience, while also being a great value.”

The conference will feature keynote speakers Kevin J. Smith from Rollins Inc., who will talk about “Marketing From Within,” and Geoff Hamilton from Life Technologies, who will speak on “Global Branding in the Digital Age.” Attendees can choose from a variety of hands-on workshops, such as “Creating Digital Personas,” “The New Marketing Mix,” and “Understanding the Consumer Path to Purchase” (to name a few).

“If you want to be up-to-date on today’s best marketing practices, then this is one conference you won’t want to miss,” says Parker Pike, marketing manager at UCSD Extension. “We created an event where people can walk away with the marketing tools and best practices to help them succeed at their job — tomorrow.”

ART of Marketing will be held at UCSD Extension University City Center (go to http://extension.ucsd.edu/pdf/student/uccDirections.pdffor directions. Also, visit https://www.sdama.org/art-of-marketing-2012/ for complete information on sessions and speakers.

The San Diego Chapter of the American Marketing Association provides professional development, networking, and partnership opportunities to a diverse mix of marketing professionals. The Chapter is committed to empowering its members to take charge of their careers by consistently offering relevant speakers and topics, connecting members to people and opportunities, and providing timely and relevant programming.