LeanModel Marketing Workshop with Bernhard Schroeder


Marketing needs to move faster and more strategically than ever before. As marketers, we’re expected to proactively spot and adapt to trends, create enhanced value with limited budget, and respond to marketplace shifts with winning campaigns in the blink of an eye. Bernhard Schroeder, Director of the Lavin Entrepreneurship Center at SDSU, will present his LeanModel philosophy and tool, the LeanModel Marketing Canvas. This tool will allow you to rapidly develop and implement your marketing model in a concise, influential and impactful way.

DEVELOP YOUR OWN LEANMODEL MARKETING CANVASSan-Diego-AMA-LeanModel-Marketing-Workshop-2015-Callout

Knowing is part of learning. Doing is what brings it home. After an informative dive into the LeanModel Marketing Canvas, you’ll work in small groups to complete your own LearnModel Marketing Canvas. Bernhard will facilitate each group and provide guidance on enhancing and customizing your LeanModel Marketing Canvas.


Bernhard’s LeanModel Marketing Canvas will empower you to:

  • LEARN how to communicate marketing’s strategic function through simple yet powerful tool.
  • CONNECT with branding entrepreneur and industry peers to leave with a complete Marketing Canvas for a new or existing product.
  • EXCEL with your own LeanModel Marketing Canvas.


  • Bernhard Schroeder, Director Lavin Entrepreneurship, SDSU

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Bernhard Schroeder is a brand expert, marketer, entrepreneur, lecturer and director of programs at the Lavin Entrepreneurship Center at San Diego State University. He helped to create a $1 billion company CKS|Partners, the world’s largest integrated marketing communications agency and has worked with American Express, Apple, Mazda, GM, Kellogg’s, Levi’s, Nikon, Nike and Visa, among many outstanding firms and brands. He was also involved in the initial branding and marketing launches for Amazon, ESPN Online and Yahoo! His new book is called Fail Fast or Win Big: The Start-Up Plan for Starting Now.  Preview the book, which was released worldwide in February of 2015.


With the right blend of university curriculum and industry involvement, the Lavin Entrepreneurship Center within San Diego State University’s (SDSU) College of Business Administration has emerged as an entrepreneurial leader. The Princeton Review with Entrepreneur magazine has recognized SDSU’s entrepreneurship programs among the best in the U.S. In addition, SDSU was named to the Kiplinger’s Personal Finance list of 100 best values in public colleges for 2012-2013.

Connect with Bernard Schroeder on LinkedIn. Read more about this global leader in Entrepreneurship.

Mitchell International, Inc. 6220 Greenwich Dr, San Diego, CA 92131


Companies need people who are able to move at the pace of today’s markets, and that’s FAST. This was one of the takeaways from a dynamic presentation during the LeanModel Marketing Workshop with Bernhard Schroeder. Attendees heard from an icon in the marketing world and gained insights into how to better to serve their clients and companies. These insights were then turned into a hands-on group exercise, where participants created new products and built a marketing brief in under an hour!

One attendee commented, “I loved hearing about the importance of trend-watching and understanding your client’s business models. As marketers, we are given authority to be advisors and experts to know trends and give sound marketing advice. We might not know the product, however, if our strategies and recommendations are directly tied to their business model then we can build that trust and be much more successful.”