How to Level Up your Live Event Engagement Strategy

Hear veteran big-brand marketers from Disney, LinkedIn, LPL Financial, and ShowTec discuss creating top tier brand experiences and engagements that have lasting impact at the June 2023 AMA San Diego marketing/networking event! Discover best practices, how event leaders are measuring success, and why experiential marketing is more important than ever.

Our Panelists:



Allison Nunes, Senior Director, Global Events

Allison Nunes is the Senior Director of Global Events for LinkedIn’s sales org and has been with the company since 2013. In addition to her day job at LinkedIn, she is a workshop ambassador for LinkedIn’s “Rock Your Profile” program which helps members create a profile that showcases their skills, experience and accomplishments. She is a champion for helping people leverage LinkedIn, their networks and share their voice. Allison has 20+ years of experience in the travel, meetings, event marketing and hospitality industry. She is a frequent global traveler, a fitness enthusiast and a financial wellness advocate.


Cheryl Trinidad,
SVP, Head of Conference Experiences
LPL Financial

Cheryl Trinidad is a seasoned meeting planner with over 20 years of experience in the financial corporate planning and medical/science related fields. She is a Certified Meeting Professional (CMP) and has extensive experience with EXPO/tradeshows, revenue generation, and relationship building.


Dean Sipe,
Marketing Director

Dean Sipe is a seasoned Marketing Director at Qualcomm. With over 20 years of experience at the company, he leads a team that translates executive vision into creative, captivating live and virtual experiences.


Jonathan Martin, Principal Designer

Jonathan Martin, Founder and Principal Designer at ShowTec, has guided his talented team of designers, craftspeople, and technicians in the artful delivery of live, high-impact experiences since 1991. His designs weave together live event production, immersive design, and sustainability to create a unique fusion of storytelling and placemaking. ShowTec’s skilled execution of unconventional corporate projects and bold meetings reflect the team’s multidisciplinary backgrounds in theater, opera, fashion, theme park development, special effects, and the live concert industry. To date, more than 5,000 successful shows have been experienced by over 650 million people. These include event designs for seven Super Bowls, NBA All-Star Games, The Rose Bowl, and The World Series, as well as The Red-Hot Chili Peppers, Steven Tyler, Dave Matthews, Lenny Kravitz, Keith Urban, and Toby Keith.