Develop your strategic content marketing plan in just two days!
Attention Marketing Managers, Directors, and VPs: When it comes to content marketing…
- Do you wish you had better results from your content marketing efforts?
- Are you feeling like there’s just something missing in your approach?
- Are you having trouble generating (and proving!) measurable results?
- Does it seem like there’s just too much to do?
- Are you tired of jumping from technique to technique with little to show?
If you answered “yes!” to any of those questions, keep reading.
When it comes to content marketing, there are a lot of moving parts that require a strategic, integrated approach in order to generate and prove results. The challenge for most marketers, however, is that there is a severe lack of:
- Strategy
- Time
- Budget
- Resources
Well, what if we told you that you could spend two days in sunny San Diego learning strategies and techniques from content marketing veterans for overcoming these challenges? And what if we told you that you’ll also walk away from this experience with a content marketing plan tailored to your organization? Would we have your attention? Well, we’re excited to announce The Content Marketing Bootcamp where we’ll deliver on all of this, and more!
The Content Marketing Bootcamp: Develop your strategic content marketing plan in just two days!
The Content Marketing Bootcamp is a hands-on, roll-up-your-sleeves kind of experience where you’ll join up to 49 of your peers in sunny San Diego for two action-packed days developing your organization’s strategic content marketing plan. Three premier marketing organizations…The San Diego AMA, Elevator, and HubSpot have teamed-up to bring you this experience, so you’re sure to gain tons of education, insights and connections. This is a powerhouse experience for powerhouse marketers!
Here’s just a sample of what you’re going to learn and walk away with…
- The problem and solution to strategic content marketing
- Your strategic content marketing mission
- Specific Buyer Personas for your organization
- A better understanding of your Buyer Personas
- A Buyer Persona-centric content strategy
- The formula for a strategic content marketing campaign
- A plan for executing your first content marketing campaign
- How to promote your content to amplify results
- How to optimize your program for consistent results
- Resources for tools and technology to leverage your time and results
You’ll be led by content marketing experts.
Your bootcamp experience will be led by two digital marketing veterans, along with a team of digital marketers who will ensure that you leave with a rock solid content marketing plan for your organization.
Meet Frank Cowell from Elevator.
Frank Cowell is President at Elevator, a digital brand strategy agency based in San Diego, California. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing.
Meet Dan Vivian from HubSpot.
Dan Vivian is a Channel Account Manager with HubSpot and helps companies utilize inbound and content marketing to drive leads and revenue. Dan is on the Agency partner team at HubSpot and specializes in helping agencies and their clients grow through these efforts. Outside of the office, Dan can be found skiing, hiking, running, and enjoying craft IPAs from Vermont.
But, there’s a catch.
Now, don’t get us wrong: this is going to fun and exciting, but it’s, also, going to be work, a lot of work. This event won’t be like all of the other events you’ve been to where you hear a lot of great speakers, take lots of notes, get super excited, and then go back to work and do nothing. Instead, we’re going to dig-in and get real work done. And we’re not talking about theoretical, pie-in-the-sky kind of exercises. We’re talking about building a content marketing plan that you can take action on the very next work day. For this reason, you must be ready to take action in order to attend this workshop!
Best of all, you’re guaranteed to get tons of value.
We’re confident that this will be the absolute best two days you’ll spend on developing a content marketing program that delivers consistent, measurable results. In fact, if at the end of the bootcamp, you feel you’ve wasted your time, we’ll refund your investment.
Imagine that. Two action-packed days in sunny San Diego with up to 49 driven content marketers, where you’re guaranteed to walk away with a strategic content marketing plan for your organization.
It doesn’t get any better than that!
Don’t hesitate — space is limited.
Because of the need to work closely with every participant, we must limit the size of the bootcamp to absolutely no more than 50 participants. This means that seats will fill fast and we will sell out. Don’t hesitate — register today!
Still have questions?
If you still have questions about whether or not this bootcamp is right for you or your organization, don’t hesitate to reach out directly to Frank Cowell, one of your main bootcamp instructors: fcowell@elevatoragency.com.
Frank Cowell, President, Elevator
Frank Cowell is President at Elevator, a digital brand strategy agency based in San Diego, California. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing.
Dan Vivian, Channel Account Manager, HubSpot
Dan Vivian is a Channel Account Manager with HubSpot and helps companies utilize inbound and content marketing to drive leads and revenue. Dan is on the Agency partner team at HubSpot and specializes in helping agencies and their clients grow through these efforts. Outside of the office, Dan can be found skiing, hiking, running, and enjoying craft IPAs from Vermont.
Thursday, Jun 2nd
| 7:30-8:15 | Registration and Networking |
| 8:15 – 8:30 | Welcome and Introductions |
| 8:30 – 9:00 | Uncovering the Problem and Solution |
| 9:00 – 9:30 | The Mission |
| 9:30 – 10:30 | Buyer Personas |
| 10:30 – 10:45 | BREAK |
| 10:45 – 11:30 | Buyers Journey |
| 11:30 – 12:15 | Content Strategy |
| 12:15 – 1:15 | LUNCH |
| 1:15 – 3:15 | Campaign Strategy |
| 3:15 – 3:30 | BREAK |
| 3:30 – 5:30 | Campaign Development, Part 1 |
| 5:30 – 7:30 | Evening Cocktail Mixer |
Friday, Jun 3rd
| 8:00 – 8:30 | Networking |
| 8:30 – 10:30 | Campaign Development, Part 2 |
| 10:30 – 10:45 | BREAK |
| 10:45 – 12:00 | Campaign Promotion |
| 12:00 – 1:00 | LUNCH |
| 1:00 – 2:45 | Campaign Optimization |
| 2:45 – 3:00 | BREAK |
| 3:00 – 4:30 | Tools and Technology |
| 4:30 – 5:00 | Wrap-Up |
Strategic Series Savings
The “Content Marketing Bootcamp” marks the fourth and final of the San Diego AMA’s 4-part Content Marketing Series. All events are strategically designed to build on the former. And best of all, attendees who attend a prior event in the series receive a 20% discount on subsequent events in the series!
Register today to take advantage of the savings!
2016 Content Marketing Series
| Event | Date | Event Focus | Speakers & Facilitators |
|---|---|---|---|
| #1 | Feb 10, 2016 | Brand Personas & Content Marketing |
|
| #2 | Mar 2, 2016 | Development & Sourcing |
|
| #3 | Mar 15, 2016 | Distribution & Measurement |
|
| Bootcamp | Jun 2-3, 2016 | Content Marketing Bootcamp (register now for special early bird pricing) |
|
Venue
Bootcamp Venue: Brian Malarkey’s Green Acres in La Jolla
The 2-day Content Marketing Bootcamp will be held at the Brian Malarkey’s beautiful greenACRE restraurant and meeting center. Brian is made headlines as a season 3 Top Chef top-4 contestant.
Brian’s team has created a space that celebrates farm-to-table organic ingredients, healthy and flavorful food in its ever-changing seasonal menu. greenACRE offers an aesthetically pleasing relaxed atmosphere, featuring rustic interior design, expansive outdoor patios and on-site organic gardens. It’s the perfect place for a 2-day gathering with new and old marketing colleagues to develop your strategic content marketing plan!
Parking
Plenty of free lot parking.
2 Way to Save!
Become an AMA Member
Members save over 25% ($130) on registration. Plus, for a limited time, you can save an additional $50 on an AMA Membership! Join today, then come back register and seize your savings right away!
Content Series Promo Code
If you attended any of the prior events in the Content Marketing Series, be sure to apply your exclusive promo code to save an additional 20%! (Can’t find your code? Email info@sdama.org.) Didn’t attend the informative sessions? No problem. All are welcome!
Register Now
Recap
Based on early feedback, our first-ever Content Marketing Bootcamp was an unqualified success! Over the course of two days at greenACRE in UTC, attendees got a heavy dose of content marketing goodness. The group benefited not only from the expertise of our two moderators, Elevator’s Frank Cowell and Hubspot’s Dan Vivian, but also from a series of hands-on activities and discussions with peers.
Among the many highlights of the workshop, attendees learned how to:
- Think about the customer journey, from awareness to consideration to decision
- Focus their marketing around emotional concepts instead of “things”
- Establish an editorial mission by completing the sentence, “Our marketing exists to ________”
- Calculate a maximum cost per customer acquisition (COCA)
- Develop generate powerful value statements for their specific buyer personas
- Create the framework for a sample campaign
- Take advantage of robust marketing automation tools
Special thanks to Frank, Dan and all our attendees for making this a fantastic learning and networking experience. Let’s do it again!
Comments