NEW SPEAKERS, AGENDA CONFIRMED

• AGENDA: See how we’ve architected a full day of top-notch education and networking with some of San Diego’s brightest marketers.
• SPEAKERS AND PANELISTS: We’ve curated a lineup of marketing experts from world-renowned brands and agencies who are leading the way in breaking through the noise!

SAVE MONEY

Time is running out to buy your tickets for the 2018 Art of Marketing. Don’t wait till the last minute to buy yours when prices go up.

2018 #SDAOM: BREAKING THROUGH THE NOISE

AMA San Diego is proud to present the Art of Marketing, a one-day, interactive forum of speakers, panels and one-to-one expert sessions designed to celebrate the marketing discipline. Marketers from across the West Coast will join us to seek inspiration and ideas to enhance their marketing effectiveness.

The Art of Marketing delivers real-world solutions in a live forum, with the goal to empower marketers in their career and help build and grow companies by delivering their messages to more customers. The conference combines practical, career and brand-advancing educational opportunities with networking access to marketing leaders and innovationists in a professional, fun atmosphere.

AGENDA

We’ve architected a sequentially applied for #SDAOM attendees. Registrants can customize their own personal agenda by downloading the official mobile app!

In line with this year’s overall theme, the conference offers three different sessions:

Breaking through the noise to reach your target customer – An incredible amount of content is released every day, and it is becoming harder and harder than ever to reach your target audience. How can you stand out and attract customers?

Breaking through the noise with the right tools – With more than 5,000 tools, applications and automation services available to the industry, marketers can choose from nearly an infinite selection. But which ones really work for your business?

Breaking through the noise inside your organization – Marketers are increasingly being tasked with overall responsibility for customer experience. Going beyond customer acquisition, they are asked to help with customer service, sales and even product considerations. How can marketers work effectively within their organization to successfully take on this extra responsibility?

See the full agenda or

Lineup of Marketing Experts

Keynotes

Cory Treffiletti, CMO of Voicera and 2018 Art of Marketing keynote speaker, left; Christine Wiley, AMA San Diego President with Matthew Parisi, 2018 Art of Marketing Sconference chair.

Cory Treffiletti, CMO, Voicera  |  former VP Marketing, Oracle Data Cloud

Cory Treffiletti is the Chief Marketing Officer for Voicera, the platform behind Eva, an enterprise voice assistant that partners with companies like Cisco WebEx, BlueJeans, Slack and Salesforce to leverage AI and enterprise data to make meetings more productive. Cory has pioneered digital marketing efforts as the VP of Marketing for Oracle’s Data Cloud and SVP of Marketing for BlueKai. Cory has been a thought leader in the digital media landscape since 1994 with companies such as i-Traffic, Freestyle Interactive, and Carat (Aegis). He writes a weekly column on digital marketing since 2000 for MediaPost and has published a book called Internet Ad Pioneers. He currently serves on the board of the Data & Marketing Association (DMA).

Patti Sanchez, Chief Strategy Office, Duarte Inc.

Patti Sanchez is a communicator with over 25 years of experience leading transformative marketing initiatives for brands and causes, and co-author of the award-winning book, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols. As the Chief Strategy Officer for Duarte, Inc., Patti leads an expert team of writers and consultants who help clients create compelling presentations that change beliefs and behavior.

Applying insights from her study of psychology and persuasion, Patti helps leaders understand the inner workings of the human mind and heart and then use that knowledge to craft engaging narratives that cut through the clutter and resonate on a deep level. She has presented hundreds of workshops on communication to marketing and sales leaders around the country and her professional work has been honored by IABC, BMA, and Vital Speeches of the Day. Patti holds a Bachelor of Arts Degree in Public Relations from San Jose State University with a minor in Psychology.

All Speakers and Panelists

More speakers being announced weekly!

No budget for Sponsorship? No problem! Get brand visibility and tickets for your entire team! Available for groups of 4 and up!

Invest in your marketing team. Book today.

Expect approximately 200 to 250 mid to senior-level, integrated brand marketers at #SDAOM. A majority own or heavily influence investment decisions within their companies and come to the conference with clear, problem-solving objectives in mind. Click here to see who’s registered.

Job Title

Industry

BE AN EXHIBITOR

Engage with 250-350 mid to senior-level marketers through meaningful, one-to-one interactions. You’ll be in front of hundreds of marketers, leaders, and entrepreneurs driving change and advancing their missions. As an exhibitor, you’ll get:

• INTIMATE OPPORTUNITIES
  to network and share your unique products, services, and value proposition
• TRUE INTEGRATION:integration into conference experience with tables optimally positioned in high-traffic spots throughout the day.

Only $997

BOOK YOUR EXHIBITOR TABLE TODAY

Don’t delay! All tables sold out early last year!

Questions? Let’s connect! Email us info@sdama.org

Maximize your conference experience with the Whova app. Start networking today! 

• Networking:Set up your profile, browse registration lists, and start networking with like-minded marketers today!
• Messaging and Biz Cards:Send in-app messages, tweet, and exchange digital business cards and other contact info.
• Agenda:Customize your own agenda, get GPS guidance, maps, and parking directions.
• Announcements:Receive updates from #SDAOM organizers conveniently on your phone.

The password to unlock conference access will be sent in your registration confirmation email.

Check out the fun from last year’s Art of Marketing.

Your conference ticket includes FREE admission to fun, facilitated networking, hors d’oeuvres and libations. Connect with fellow attendees, speakers and other VIPs in a casual setting!

• Check-in: Opens at 5:30 pm with activities starting shortly after 6
• Food and Beverage: The reception includes heavy hors-d’oeuvres and a complimentary beverage

If you’re not attending the conference, tickets are available at $15 for AMA Members and $25 for AMA Guests.