Campaign in a Day
DATE & TIME: Friday, February 21, from 9:00 a.m.-3:00 p.m.
LOCATION: University of San Diego, Knauss School of Business
About this event:
Campaign in a Day is an exciting opportunity hosted by AMA San Diego for local college marketing students to gain real-world experience by developing a campaign for a local non-profit organization.
This immersive event fosters collaboration between students, industry professionals, and non-profits, offering invaluable hands-on learning.
How it works:
- Four teams of marketing students from various colleges will be formed.
- Each team will be paired with a marketing agency for guidance. (Thank you to our partners at DUFF!BEAR Advertising, Power Digital, The Shipyard and Red Door Interactive for their community engagement!)
- A non-profit organization will present a real-world marketing challenge.
- Teams will brainstorm and develop strategic solutions with the support of their assigned agency.
- Each team will then present their campaign to the non-profit, which will select a winning campaign.
Beyond the competition, all participating students will gain invaluable industry exposure, networking opportunities with AMA Members and Board Members, and the chance to collaborate with top marketing professionals. While the winning team will receive an award, all teams will walk away with enhanced skills, experience, and well-earned bragging rights.
This is an incredible opportunity for students to sharpen their skills, build connections, and make a meaningful impact on a local non-profit. For more information, please contact Judy Parker, VP of Collegiate Relations at judy.parker@sdama.org.
