As eco-conscious consumers increasingly prioritize sustainability, brands are finding that green initiatives are not just good for the planet but also essential for building customer loyalty. Discover how implementing eco-friendly practices, transparent communication, and community engagement can set your brand apart in a competitive market.

Discover how leveraging authentic relationships with social media influencers can boost your credibility, expand your reach, and drive conversions. From creating engaging content to measuring ROI, learn the strategies that make influencer marketing a game-changer in the digital landscape.

In the ever-evolving world of digital marketing, staying ahead of the curve is crucial. Enter AI-powered marketing: the game-changing technology that’s revolutionizing how businesses connect with their audiences. From delivering personalized customer experiences and enhancing customer service with chatbots to leveraging predictive analytics for smarter decision-making, AI is transforming the digital landscape.

In the dynamic world of digital marketing, adapting to innovative technologies that surpass customer expectations is crucial for staying ahead. As a distinguished leader among San Diego’s AI chatbot agencies and a proud recipient of the Top Pick Custom GPT award by OpenAI — an accolade shared by only a few out of over 10…

Empowering leaders, insights from the 2024 AMA Leadership Summit American Marketing Association San Diego (AMA San Diego), recently had the privilege to send two board members to the 2024 AMA Leadership Summit—an annual event that hosts more than 200 chapters across the country for three days of workshops, speakers, loud tables, sharing resources, and fun…

Each path has its own set of advantages and challenges, making the decision a pivotal one. In this blog, we’ll touch on the intricacies of in-house versus agency marketing, helping you decipher which approach aligns best with your business needs and aspirations.

In the world of marketing, there’s a secret sauce that goes beyond flashy ads and catchy slogans—it’s storytelling. It’s about weaving narratives that touch hearts and minds, creating bonds that stand the test of time.

In today’s digital landscape, content marketing has emerged as a powerful tool for businesses to connect with their audience, build brand awareness, and drive engagement. With consumers increasingly seeking valuable and relevant content, the role of content marketing in the success of a business cannot be overstated. In this blog post, we’ll explore the fundamentals…

Authentic representation means truly reflecting the diverse perspectives and experiences of our audience. Let’s explore why diversity and inclusion matter in marketing and practical ways to achieve genuine representation.

Let’s talk about everyone’s favorite (or sometimes not-so-favorite) platform: social media. It’s like a jungle out there, isn’t it? But fear not, because I’ve got some insights to help you navigate through this wild terrain and make the most out of your social media presence. First things first, let’s acknowledge the power of social media….

In today’s digital jungle, if you’re not online, you’re missing out big time. Digital marketing is the secret sauce for businesses looking to make waves in the online world. It’s all about getting your brand out there, engaging your audience, and turning clicks into conversions. So, let’s break it down and get you up to…

In the dynamic and competitive landscape of the digital world, having a well-optimized online presence is crucial for businesses seeking visibility and success. Search Engine Optimization (SEO) is the key to unlocking the potential of your website, making it easier for search engines to understand, index, and rank your content. In this comprehensive guide, we’ll…

The Art of Marketing (AOM) Conference is an immersive marketing event organized by the San Diego Chapter of the American Marketing Association (AMA). Please enjoy our short video! Video was Produced + Sponsored by: Max Lux Media, San Diego’s top-rated commercial and Corporate Video Production Company with offices in San Diego County and Southern California….

Meet Kaylin Polk, Student Category Winner for Women in Business Branding We caught up with the 2023 AMA San Diego Sandie Award Winner, Kaylin Polk, and this is what she had to say about her experience. The University of San Diego student was the inaugural winner in the Student Project category for her Women in Business…

Welcome to the dynamic world of career growth and professional development! In this blog post, we’ll dive into the art of networking and how AMA San Diego can be your secret tool for achieving unparalleled success in your career journey. Remember, networking is an ongoing process, and building a strong professional network takes time and…

Reshape your approach to the ever-evolving landscape of modern marketing on October 5 and 6, 2023, by joining the San Diego Chapter of the American Marketing Association(AMA) for an immersive marketing conference called Art of Marketing. The theme of the conference, “The 360 Marketer,” embodies a holistic and comprehensive approach to marketing, where every touchpoint with the customer is considered to create a seamless and personalized experience.