About AMA

Overview

Mission

The San Diego chapter of the American Marketing Association (San Diego AMA) is a professional organization that is committed to developing powerhouse marketers within the San Diego business community.

Vision

Be a force that puts San Diego on the map as an international of marketing leaders and innovators.

Positioning

For high performing marketers who are serious about furthering their careers, San Diego AMA is the only education and networking-focused organization that provides information, resources, an international presence, and valuable connections in a fun, approachable environment where they can achieve their personal development goals.

Who We Serve

San Diego AMA is a 501(c)3 nonprofit organization comprised of mid to senior-level marketers that comprise our diverse, organization. While our content and benefits are aligned to provide empower integrated brand marketers with career advancing opportunities, limitless access and marketing resources, all are welcome to our inclusive, professional organization. Join us!

2016-2017 Strategic Map

Everyday, we strive be build stronger connections that make America’s Finest City a vibrant business community.

2016-2017 Strategy Map-v2

How did we get started?

Visionaries in marketing and academia established the international AMA organization in 1937. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe.

As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections.

The AMA is constantly innovating and evolving, helping to shape the field as well as keep abreast of the changing global marketplace to help our members excel in their careers.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.

All of our events are open to the public unless it’s a special members only event so we hope you come to an event soon.

If you are ready to dive in, visit our membership page or contact us directly and we can tell you all about becoming a member.

Brand Attributes

Since we’re marketers, we love to see it visually too.

mental-model

Engaged We are involved and eager to participate or volunteer to make every event as good as it can be.
Driven We are in constant pursuit of achievement. We strive to become better marketers, more informed and more connected every day.
Erudite We are interested in learning and improving ourselves. We provide resources of many types to members to encourage their personal and professional growth.
Original The people of San Diego AMA are unique and real. When you meet us at an event, we are truly interested in learning about you and your business.
Fun Learning is important for professional development, but it should never be at the expense of fun! San Diego AMA events are an equal dose of fun and education, so you walk away with a smile to accompany that new knowledge.
Friendly Visit one of our events, and experience the warmth of the group. We’ll get to know you and introduce you around.
Accomplished Due to our experience and commitment to being the best we can, we have achieved great things in our work. We bring the knowledge of how we’ve become accomplished to the San Diego AMA so we may share and learn from others as well.
Experienced Although San Diego AMA is open to marketers at every level, we are largely a group of serious, experienced professionals looking to share knowledge and connections with each other.
Committed Success is measured over the long haul, not a blip on the screen. We are committed to ensuring the San Diego AMA consistently delivers great content, worthwhile engagements, and a valuable experience for all.